As a non-commercial, non-profit radio station, one of the ways KCZN funds its programming and general operations is through underwriting support from local businesses, foundations, and corporations.

KCZN Radio Underwriting Guidelines

These underwriting guidelines are designed to preserve the non-commercial nature of KCZN.

Our listeners value this as it is what makes our station unique and allows us to keep the focus on the mission itself (Building lives upon the foundation of God’s word).  Following these guidelines keeps our station sound and safe from forces that lie outside the public interest.

We maintain a non-commercial, unadulterated, and intelligent environment, with underwriting announcements consistent with our programming values, as well as with FCC requirements.

Your underwriting support represents a partnership between your organization and KCZN.

It demonstrates your spiritual commitment to your community and your trust in quality Biblical programming.

Any implied endorsement associated with sponsorship flows from the underwriter to KCZN Citizen Radio, rather than KCZN to the underwriter.

Underwriting Announcements May:

• Describe your business
• Identify facilities, services, and products (no more than four)
• Describe your mission
• Inform the public of events you sponsor
• Include a pre-existing slogan, as long as it’s not overly promotional
• Include a website, phone number and street address for your business

Underwriting Announcements May Not Include:

• Qualitative language (“award-winning”, “leading”, etc.)
• Comparative language (“better,” “best”, “oldest”, “friendlieset”, etc.)
• Any call to action (“don’t miss it”, “come on over”, etc.)
• An inducement to buy, sell, rent or lease, including appearances at promotional events
• References to price or value, including discounts (“on sale”, “affordable”, “free”)
• Personal pronouns, including first-person references to business (“We serve seafood.” as opposed to “They serve seafood.”)
• Talking directly to the listener (“You’ll find our atmosphere comfortable.”)
• Subjective language, such as “convenient location”
• Jingles or other promotional slogans

Length of Announcement

Neither live reads nor produced spots may exceed 60 seconds. 

Underwriting Organizations

In the spirit of respecting the prohibition against accepting payment for the expression of any “views,” KCZN does not accept underwriting from political organizations, nor will it accept a message advocating a position with regards to a contentious issue, a political party or a candidate for office.

Advocacy Groups

Underwriting by organizations that, as their primary business, seek to influence matters of public concern, either through public outreach and/or through the legislative process, is permitted under very specific circumstances.

The conditions by which underwriting is allowed depending on their proximity to the KCZN Citizen Radio mission, namely, that we are a gospel-oriented radio station, with the goal of helping our community through the power of God’s word.

Regardless, underwriting by any group will be taken on a case-by-case basis, applying a ‘reasonable listener’ standard.

Instrumentalities of Government

Underwriting by governments or instrumentalities of government is permitted under certain circumstances. Underwriting from politically or policy-oriented agencies of governments, including foreign countries, will not be accepted.

We do, however, encourage underwriting by government agencies or government-funded organizations that are engaged in commerce, tourism, cultural outreach or public education.

Editorial Control

KCZN Citizen Radio exercises outright editorial control over underwriting or sponsorship copy but will work with existing underwriters to craft messaging that fits within station and FCC guidelines.

KCZN reserves the right to edit, delete or rewrite copy to conform to these guidelines.

KCZN Citizen Radio accepts underwriting at its sole discretion and reserves the right to refuse business from an organization for any reason.

Cost

Underwriting is partially tax-deductible, so you get more than a good feeling, you make the most cost-effective use of your discretionary advertising dollar.

The average price for underwriting an hour, daily per month is but is:

Peak times:

7 AM to 10 AM, 4 PM to 8 PM 

$100.00 a month or $1,200.00 a year 

Non-Peak Times:

12 AM to 6 AM, 11 AM to 3 PM, 9 PM to 11 PM 

$60 a month or $660 a year. 

CONTACT
A. Moreno
Underwriting / Public Service Announcement Manager
amoreno@kczn.org

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